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This month the Advertising Standards Agency's (ASA) remits was broadened to include on-line communications - including web-site and social media. This joins DEFRA's new Green Claims guidelines to ensure that business and consumer purchase decisions can be made with confidence and avoid greenwash.

Your business's environmental credentials, if you market in/ into the UK, may come under scrutiny. Developing robust environmental credentials is becoming essential as more and more B2B and consumer purchase decisions have an environmental focus.

Fortunately former 'buzzwords' - such as 'carbon neutral' - now have clear definitions which can be used to promote your business with confidence, once you have followed due process.

PAS 2060 - Carbon neutrality

Developing robust green credentials

DEFRA Green Claims Guidelines


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